Dienstag, 12. November 2019

How to turn down a billion dollars - the snapchat story


  • "While standing in line to register at Stanford, I met this guy who asked me what I was reading. I said "What am I reqadin? Classes haven't started." And he kind of rolles his eyes, like, "What kind of an idiot is this?" The new classmate then bought him a copy of George Orwell's Animal Farm. "And I just thought it was fantastic; There hasn't been a day since that I haven't been interested in learning something.
  • "When everyone is tired and the night is over, who stays and helps out? Because those are your true friends. Those are the hard workers, the people that believe that working hard is the right thing to do."
  • Before smartphones were ubiquous, Facebook had to work extremely hard to build a social graph on the web. But with smartphones, people had a computer in their pockets with a complete social graph - their address book. This allowed Snapchat, Instagram, WhatsApp, and others to quickly build enormously valuable services.
  • Evan wanted his statement to be just three words: "Wecome, Facebook. Seriously." It was an homage to Steve Jobs and Apple taking out a full-page ad in "The Wall Street Journal" saying, "Welcome, IBM. Seriously," when the much larger computer giant started competing with Apple in the personal computer business.
  • "The tension between experience for its own sake and experience we pursue just to put on facebook is reaching its breaking point."
  • This traditional social media view of identity is actually quite radical: you are the sum of your published experience. Otherwise knows as: pics or it didnt happen
    • or in the case of Instagram: beautiful pics or it didnt happen AND youre not cool
    • Snapchat: We are who we are today, right now.
      • We no longer have to capture the "real world" and recreate it online - we simply live and communicate at the same time.
  • Engineers and data scientists can't do anything with "this makes people feel warm and fuzzy."
  • The mobile phone as the remote control for life.
  • Despite the wild changes in media formats over the past century, the amount of money spent on advertising has generally remained constant. ... made up about 1.3 percent of US GDP
  • Evan told reporters he found it annoying when brand tried to act like people on SNapchat by creating an account.
  • There's a weird obsession with the idea that data can solve anything. I really havent seen data deliver the results that I've seen a great editor deliver.
  • Zuckerbergs "I'm CEO, Bitch"
  • The internet is not a friendly place. Things that don't stay relevant don't even get the luxury of leaving ruins. They disappear.
  • Dont be to proud to copy
  • As young people, we are trying to find our voice. Trying out who we are, again and again, until something feels more accurate than the previous thing... We believe what we see. And we cant be what we cant see. We are so credulous when we assume that everyone else must be the version of themselves they portray in public, even if we are hardly the people we present ourselves as.

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